Everything is Marketing
Find your customers... invite them in.
Where are your customers?
You can't engage your customers if you don't know where they are.
What do they need?
Customers only care about themselves, so you need to step up to help meet their needs.
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Organic Discovery
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Social Engagement
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Conversion Efficiency
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Brand Recognition
Who are you talking to?
Effective marketing starts with a clear, deep understanding of who you're trying to attract. This goes beyond demographics; it involves understanding psychographics, behaviors, needs, pain points, aspirations, and how different customer groups might interact with your business.
- Customer Research
- Market Segmentation
- Persona Development
- Pain Point Analysis
- Competitive Analysis
- Value Proposition
- Opportunity Assessment
- Market Refinement
Where are they?
We need understanding of the various marketing channels available and selecting those where your target audience spends their time and is most receptive to your message and strategically allocating marketing budget across these channels to maximize return on investment.
- Channel Prioritization
- Content Distribution
- Budget Allocation
- Paid Media
- Owned Media
- Earned Media
- Technology Assessment
- Performance Analytics
How do you win them?
Marketing is about building lasting relationships that drive repeat business and advocacy. This encompasses the entire customer journey – from initial awareness and lead generation, through conversion and onboarding, to retention, loyalty, and encouraging referrals.
- Lead Generation
- Lead Nurturing
- Conversion Optimization
- Customer Activation
- Retention & Loyalty
- Referral & Advocacy
- Feedback Management
- Customer Lifetime Value
Our guidance + Your Vision
Bridging the Gap
01
Assessing where you are...
Let's take a look at how far your current marketing strategies have taken you on your success path.
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...a plan to get where you want to be.
Let's work together to build an optimized and focused marketing strategy that will take you even further.
We provide custom marketing strategies to grow your business.
We Empower our Clients
Client Feedback
We came with a concept for a new beverage but needed a go-to-market plan that would launch our success...and that's exactly what we got. The team listened to our vision and built a marketing plan that would be the foundation of our growth.
When the time came to launch our first fast-casual location in Pennsylvania, we needed to get our in-store branding and menus just right. The team at K2 did an amazing job of getting the tone and vibe just right - not only for the location, but for our clients.
We had the vision to bring delicious Korean BBQ to the pacific Northwest, but no idea how to build a brand, business plan, or launch the company in the United States. Not only did your team help us create everything we needed, you became a guide and mentor, as well.
It all starts with a call
Let’s super-charge your marketing strategy together
Schedule a free discovery session with one of our Solution Architects and let’s build the next chapter of your growth success!